John Paul DeJoria, whose success stories include Paul Mitchell and Patrón Spirits, believes handling rejection is the secret sauce to success. He encourages aspiring entrepreneurs to anticipate and learn from rejection.
DeJoria, now worth $3 billion, started his journey facing numerous rejections in his sales roles. These experiences taught him the value of resilience, a quality that played a key role in his success with Paul Mitchell, despite initial financial struggles.
With Patrón, DeJoria entered an unfamiliar industry and faced skepticism over its premium pricing. His belief in the brand’s superior quality eventually led to a successful acquisition by Bacardi, turning Patrón into a billion-dollar venture.
DeJoria’s experiences underline that rejection is not just inevitable but also a learning opportunity, both in business and personal life.
Click here to discover how you should respond in face of rejection
